It’s easy to ignore a homeless person on the street. It’s much more difficult when they’re 10 stories tall. For three nights, we projected the powerful photography of Lee Jeffries on buildings across Seattle. The event was covered by all Seattle TV networks and newspapers, and the video we created about the experience was shared widely on social media, delivering thousands of additional impressions.
Client: Seattle’s Union Gospel Mission
Art Director: Paul Asao
Photographer: Lee Jeffries